Education
2010 – 2012 Sabancı University Management Faculty, MBA
2011 – 2011 Copenhagen Business School Management & Economy Faculty
2005 – 2010 Istanbul Technical University Mechanical Engineering Faculty
Work Experience
01.2017 – Present NUXE - Senior Brand Manager
Reporting to the GM, managing Turkey’s and French’s NU1 anti-aging dermocometics brand,
Leading marketing team with P&L responsibility,
Preparing sales-marketing and budget reports to the France Headquarter,
Managing and creating local brand strategies,
Managing marketing team and sell-out team consists of Beauty advisers and education responsible,
Managing brand strategies, outdoor&indoor activities, launch&relaunch plans, artwork refreshment process, inserts, POPs, website designs, TV advertising, advertorials, digital marketing, Google, FB and instagram plans... etc
Leading Integrated Marketing Communication (IMC) process of the brand
Implementing new product launches and strive to maintain growth on pillar products
Responsible for the local adaptation/ development of advertising creative material; implement media recommendation
Proposing and implementing promotional and trade marketing plan for product(s)
Analyzing market and consumer data and make recommendations to management
Managing PPP budget for product(s) and ensure sales forecast accuracy
Providing projects to increase the awareness of the brand both in media and on the field
Implementing annual marketing strategy and operating plans
Preparing 360marketing and budget plans of dermo cosmetics, intimate hygiene, oral care products consist of well-known brands: Murad, Bio-oil, FemFresh, Arm&Hammer
06.2012 – 10.2015 Eczacıbaşı Professional - Brand Manager
Preparing 360 marketing and budget plans of 3 categories: Tissue Papers, Beverages and Disposable Products: Selpak Professional, Marathon, Oralet Tea, Oralet Powder Beverage brands
Reporting to the Marketing Manager
Preparing P&L analysis data for products and potential strategic marketing projects.
Implementing annual marketing strategy and operating plans of 10 countries: Turkey, Ukraine, Russia, Kazakhstan, Mongolia, Turkmenistan, Azerbaijan, Uzbekistan, Iraq and Iran
Preparing sustainability plans and creating green marketing platform: ECO Dokunuş
Managing new product development process depends on consumer needs.
Pricing new products depend on benchmark of the similar products and cost of goods
Preparing P&L analysis data for potential strategic marketing projects.
Managing agencies: brand strategies, outdoor&indoor activities, launch&relaunch plans, artwork refreshment process, inserts, POPs, website designs... etc.
Preparing interpretation of market analysis data and deciding on brand strategy.
Managing brand related marketing communication activities; PR plans, advertising inserts
10.2011 – 05.2012 Unilever Customer Development Department - Project Management
Establishing route to market strategy for personal care products at drug channel.
Enrich product portfolio: Launch of new variants for Vaseline.
Benchmark and analysis of different distribution channels: mass perfumeries, selective accounts, key accounts
Analyzing competitor intelligence by using ACNielsen NITRO program
Defining new profitable channels, alternative distribution ways: direct vs. indirect
Internship & Trainee Program Experience
08.2010 – 11.2010 Henkel - Marketing Department
06.2010 – 08.2010 Colgate Palmolive - Customer Development Department,
08.2009 – 11.2009 L'Oréal Turkey - Marketing Department
Working on brand management, visuals and activities of Refreshing P&L data due to sales by field trainers
Solving issues of packages, labels and catalogues and working with agency to develop new inserts
Consolidating field reports, key account field photographs, stores’ problems and rivals activities.
Preparing effective planograms and education books for sales team
Supporting in store merchandising project; updating merchandiser route plans, POP and stands orders.
Eğitmen