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Eğitmen

Education
2010 – 2012 Sabancı University Management Faculty, MBA
2011 – 2011 Copenhagen Business School Management & Economy Faculty
2005 – 2010 Istanbul Technical University Mechanical Engineering Faculty
Work Experience
01.2017 – Present NUXE - Senior Brand Manager
 Reporting to the GM, managing Turkey’s and French’s NU1 anti-aging dermocometics brand,
 Leading marketing team with P&L responsibility,
 Preparing sales-marketing and budget reports to the France Headquarter,
 Managing and creating local brand strategies,
 Managing marketing team and sell-out team consists of Beauty advisers and education responsible,
Managing brand strategies, outdoor&indoor activities, launch&relaunch plans, artwork refreshment process, inserts, POPs, website designs, TV advertising, advertorials, digital marketing, Google, FB and instagram plans... etc
 Leading Integrated Marketing Communication (IMC) process of the brand
 Implementing new product launches and strive to maintain growth on pillar products
 Responsible for the local adaptation/ development of advertising creative material; implement media recommendation
 Proposing and implementing promotional and trade marketing plan for product(s)
 Analyzing market and consumer data and make recommendations to management
 Managing PPP budget for product(s) and ensure sales forecast accuracy
 Providing projects to increase the awareness of the brand both in media and on the field
 Implementing annual marketing strategy and operating plans
 Preparing 360marketing and budget plans of dermo cosmetics, intimate hygiene, oral care products consist of well-known brands: Murad, Bio-oil, FemFresh, Arm&Hammer
06.2012 – 10.2015 Eczacıbaşı Professional - Brand Manager
Preparing 360 marketing and budget plans of 3 categories: Tissue Papers, Beverages and Disposable Products: Selpak Professional, Marathon, Oralet Tea, Oralet Powder Beverage brands
 Reporting to the Marketing Manager
 Preparing P&L analysis data for products and potential strategic marketing projects.
 Implementing annual marketing strategy and operating plans of 10 countries: Turkey, Ukraine, Russia, Kazakhstan, Mongolia, Turkmenistan, Azerbaijan, Uzbekistan, Iraq and Iran
 Preparing sustainability plans and creating green marketing platform: ECO Dokunuş
 Managing new product development process depends on consumer needs.
 Pricing new products depend on benchmark of the similar products and cost of goods
 Preparing P&L analysis data for potential strategic marketing projects.
 Managing agencies: brand strategies, outdoor&indoor activities, launch&relaunch plans, artwork refreshment process, inserts, POPs, website designs... etc.
 Preparing interpretation of market analysis data and deciding on brand strategy.
 Managing brand related marketing communication activities; PR plans, advertising inserts
10.2011 – 05.2012 Unilever Customer Development Department - Project Management
 Establishing route to market strategy for personal care products at drug channel.
 Enrich product portfolio: Launch of new variants for Vaseline.
 Benchmark and analysis of different distribution channels: mass perfumeries, selective accounts, key accounts
 Analyzing competitor intelligence by using ACNielsen NITRO program
 Defining new profitable channels, alternative distribution ways: direct vs. indirect
Internship & Trainee Program Experience
08.2010 – 11.2010 Henkel - Marketing Department
06.2010 – 08.2010 Colgate Palmolive - Customer Development Department,
08.2009 – 11.2009 L'Oréal Turkey - Marketing Department
 Working on brand management, visuals and activities of Refreshing P&L data due to sales by field trainers
 Solving issues of packages, labels and catalogues and working with agency to develop new inserts
 Consolidating field reports, key account field photographs, stores’ problems and rivals activities.
 Preparing effective planograms and education books for sales team
 Supporting in store merchandising project; updating merchandiser route plans, POP and stands orders.