Summary
Experienced Marketing Director with a demonstrated history of
working in the retail industry and brand management. Skilled
in Marketing Management, Negotiation, Business Planning,
Analytical Skills, and Sales. Strong program and project
management professional with a Bachelor of Science (BS) focused
in CHEMISTRY from Johann Wolfgang Goethe-Universität Frankfurt
am Main.
Experience
Dorel Juvenile
Marketing Director
April 2022 - Present (5 months)
Türkiye
ISTANBUL INSTITUTE
Course Instructor for fundamentals of marketing
March 2021 - Present (1 year 6 months)
Istanbul, Turkey
Employer Brand & Brand Perception
Fundamentals of Marketing
Artsana Group
Category & Marketing Manager
October 2018 - April 2022 (3 years 7 months)
Category Marketing Management of juvenile products (strollers, car seats,
indoor)
Customer Relations, Social Media Moderation, Cpas, E-com, Digital Marketing,
CRM, Budget planning & reporting, Google Adwords
Gratis
Privat Labels Category Manager
March 2017 - October 2018 (1 year 8 months)
Istanbul, Turkey
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Catogory managing of hair care, health care (supplements, vitamins), snacks,
fruit bars, protein bars, men cosmetics, household.
Soobe
Wholesale and Retail Senior Category Buyer/ Baby&Toy Category
April 2014 - January 2017 (2 years 10 months)
Istanbul, Turkey
making purchasing decisions according to:
• customer demand, including price, quality and availability;
• market trends;
• store policy;
• financial budgets
Customer relations
• analysing consumer buying patterns and predicting future trends;
• regularly reviewing performance indicators, such as sales and discount
levels;
• managing plans for stock levels;
• reacting to changes in demand and logistics;
• meeting suppliers and negotiating terms of contract;
• maintaining relationships with existing suppliers and sourcing new suppliers
for future products;
• liaising with other departments within the organisation to ensure projects are
completed;
• attending trade fairs overseas, to select and assemble a new collection of
products;
• participating in promotional activities;
• writing reports and forecasting sales levels;
• presenting new ranges to senior retail managers;
• liaising with shop personnel to ensure supply meets demand;
• getting feedback from customers;
• training and mentoring junior staff.
GRUP BABY (Philips Avent, Maxi Cosi, Tomy , Lamaze)
Marketing manager
2007 - April 2014 (7 years)
Istanbul, Turkey
manage and coordinate all marketing activities for Maxi Cosi, Quinny, Tomy,
Lamaze, Avent, Mamajoo, Tombik brands. Advertising and promotional staff
and activities, conduct market research to determine market requirements for
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existing and future products, analysis of customer research, current market
conditions and competitor information
develop and implement marketing plans and projects for new and existing
products, expand and develop marketing platforms
manage the productivity of the marketing plans and projects
monitor, review and report on all sales activity and results
Develop pricing strategy
Purchaising and ordering
determine and manage the marketing budget, deliver marketing activity within
agreed budget
report on return on investment and key performance metrics
develop product packaging and visuals
create product and training presentations
liaise with media and advertising
collaborate with the sales function
monitor industry best practices
Ulusal A.S. (Roc Skincare, Christian Breton make-up, Kadus Hair
Dyes)
Product Manager
May 2005 - August 2007 (2 years 4 months)
• Responsible for all marketing activities
• Reporting to the general manager of the society and to the marketing
international department of the brands
• Working on profit analysis,
• Forecast, order and purchasing,
• Market segmentation reports,
• Developing marketing strategies for new products which are not launched
yet
• Administrating media & public relations with advertising agency
HAYIRLI EL (Indola Hair Dyes, St. Ives Cosmetics)
Product Manager
May 2002 - May 2005 (3 years 1 month)
Istanbul, Turkey
KOZLINE (MALU WILZ German Skin Care, JEAN D'ARCEL French
Skin Care)
Product Manager
January 2000 - April 2002 (2 years 4 months)
Istanbul, Turkey
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FRANKFURTER BERUFSFACHSCHULE FÜR KOSMETIK
COSMETIC TEACHER
June 1998 - January 2000 (1 year 8 months)
Frankfurt am Main, Hessen, Germany
Education
İstanbul Teknik Üniversitesi
Bachelor of Science (BS), CHEMISTRY · (1989 - 1996)
Frankfurter Berufsfachschule for Kosmetik
Bachelor's degree, Kozmetoloji/Kozmetolojist, Genel · (1997 - 1998)
Johann Wolfgang Goethe-Universität Frankfurt am Main
Bachelor of Science (BS), CHEMISTRY · (1997 - 1998)
Bahçeşehir Üniversitesi
Micro Mba · (October 2020 - November 2020
