Experience
Performance Director at People Initiative
May 2017 - Present
Guest Lecturer at Bahcesehir University
January 2015 - Present
Guest Lecturer at Kadir Has University
February 2016 - Present
Agency Manager at GroupM
January 2014 - February 2017 (3 years 2 months)
- Building SEM/SEO integrated local and international digital marketing strategies and digital
consumer journeys
- Responsible of new business acquisition and business development projects
- Procurement and localization of 3rd party technologies
- Monitoring international digital marketing environment to share opportunities/threats with
responsibles and enthusiasts.
- Experienced leading up to 6 person teams
- Managing Google Adwords marketing plans of important clients > Vodafone, Unilever, Migros,
Vakko, Nestle, Nike.
Senior SEM Executive at Mindshare
August 2013 - January 2014 (6 months)
Search Marketing Manager at Bona Digital
May 2011 - August 2013 (2 years 4 months)
Performance Marketing, SEM, SEA, SEO, Facebook PPC, Social Media Ads
Sr. SEM Specialist at Ping Digital Agency Istanbul
February 2011 - June 2011 (5 months)
• Responsible for creating, maintaining and optimizing Google Adwords accounts for national and
multinational companies in Turkey
• Preparing necessary reports, pursuing search engine optimizing and reporting
• Tracking Google analytics and similiar branch reports, commenting and help customers for
improvements
• For sales focused accounts, supporting processes at customer's marketing departments
• Major brands I worked with are Pegasus Airlines, Hepsiburada.com, Garanti Bank & GÖSAŞ, Eti
and Bilyoner.com.
SEM Specialist at Ping Digital
April 2009 - February 2011 (1 year 11 months)
Receptionist
April 2008 - September 2008 (6 months)
Intern
Education
Okan Üniversitesi
Mba, Business Administration and Management, General, 2017 - 2019
Anadolu Üniversitesi
Post Graduate, Business Administration, 2008 - 2011
Trakya Üniversitesi
BA, Tourism and Travel Services Management, 2006 - 2008