JOB DESCRIPTION

• assuming the responsibility of the client services team in order to
  develop a productive team work within the agency and in
  client/ agency relations
• creating strategies for business development
• defining the right communication and strategy patterns for
  various clients

EDUCATION
1992 –1993
Institut Supérieur de Communication et de Publicité / Paris
Masters Degree
• Account Management, Strategic and Media Planning
• Master’s Thesis on: “Virtual Reality in Advertising”
1984 –1991
Bosphorus University, Dept. Of Sociology / Istanbul
Bachelor of Science
1976 –1984
Galatasaray Highschool / Istanbul

SKILLS AND EXPERIENCE

Excellent command of languages both written and spoken
• Excellent interpersonal skills and the ability to work
in a multi-cultural environment
• Good knowledge of publishing and printing process
• Good knowledge of production /post production process
• Good knowledge of jingle production and audio recording process
• Ability of digital project management
• Ability and experience of developing and implementing marketing communication strategies

CAREER
2011.04 – 2012.02 / McCann Erickson / Istanbul
Client Services Director
Assuming the responsibility of the client services team, developing yearly
business planning, yearly forecasting, taking management decisions,
reporting at the international level.
2005.12 – 2011.04 / Pars / McCann Erickson / Istanbul
Group Account Director
Assuming the responsibility of the client services team,
developing yearly business planning, yearly forecasting.
Implementation follow-up for the following accounts:
• Nestlé Hot Beverages (Nescafé, Coffemate, Nesquik, 3in1)
• L’Oréal Paris • Maybelline • Gençturkcell • Exxon Mobil
• Tetra Pak • GM/Opel & Saab • Total Oil • Siemens(Corporate),
• Akbank (digital services) • Turkish Airlines (digital services) • Chicco,
• Samsung (mobile and electronic appliances) • Lufthansa,
• GittiGidiyor.com • Bilge Adam • BenQ Mobile

2004.08 – 2005.12 / Link / McCann Erickson / Istanbul
Group Account Director
Assuming the responsibility of the client services team,
developing yearly business planning, yearly forecasting.
Implementation follow-up for the following accounts:
• Siemens (Mobile and Corporate) • Vakıfbank • Güneş Sigorta,
Saab • Total Oil • Saray Gıda • Beta Tea • Lufthansa • LRC Products
2002 – 2004.01 / Altavia / Istanbul
Account Director / Strategic Planning Director
• Developing the yearly strategic planning and managing the related
oper
ations’ follow-up for agency’s major accounts Carrefour,
Champion and D
ia (4 campaigns with TV commercials, catalogues and
outdoor media/ internal corporate communication)
• Building up strategies for new business.
(Presentation of Altavia Publishing Services Management
to the potential customers)
1999 – 2002.01 / Birikim / FCA! / Istanbul
Account Director
Responsibilities include account management, strategic planning and
implementation follow-up for the following accounts:
• Carrefour (2 seasonal press and radio campaigns, regular catalogues,
strategy development) • Oba Pasta (flyers, catalogues)
• Garanti Technology • Karland (corporate communication press campaign)
1996 – 1999 / Various Tourism Agencies / Istanbul
Professional Tour Guide
1994.08 – 1995.12 / Military Service / Ankara

1993 – 1994 / Birikim / FCA! / Istanbul
Account Executive
Responsibilities include account management for the following accounts:
• Fiat / Tofaş, Şark Sigorta (launching campaign for “Deniz Sigortası”)
• Roche (launching campaign of the Antioxydant Vitamins)
1992 – 1993 / FCA! /France / Paris
Account Executive
• Responsibilities include studying the FCA!’s Context Analysis and
Brandscape methods as a strategy planning tool
• Junior account executive for Mazda France.
1991.01 – 1992.01 / A4 / Istanbul
Junior Account Executive
Responsibilities include account management for the following accounts:
• Wella (TV commercials) • Hacı Şakir (packaging and TV campaign)
• Club Med (press announcements)

LANGUAGES
• Fluent in both written and spoken English / French / Turkish
• Good level of Swedish / German / Latin
• Beginner in Greek and Russian

HOBBIES
• Mythology
• Music studies/profesionnal jazz player
• Military history
• Traveling
• Martial Arts