Adres : - Türkiye

Digital Media Director at Carat

Through out my career I've had the opportunity to work with different verticals, thus experienced various aspects of digital marketing from SEM to
digital strategy. Following the trends and making forecasts&contingency plans are amongst my strongest suits. Needless to say, I'm very digital
oriented, even in my personal life (can't deny my passion for drones and gadgets). Combined with a curious mind that is always ready to learn more
about anything, that lead me to having digital jack of all trades.
EXPERIENCE
Digital Media Director January 2018 - Present
Responsible for The Coca-Cola Company's digital media and strategy activities
Digital Director at Vizeum May 2016 - December 2017 (1 year 8 months)
-Implementing and monitoring digital marketing strategies, programmes and budget to achieve the set KPIs of the assigned clients
-Overseeing and optimising the use of online channels to reach, motivate and engage the target segment with effective conversions
-Innovating to drive improvement by leveraging the latest technologies, analytics and optimization process
-Providing comprehensive assesments and insights of online marketing campaigns and web traffic performance in addition to ensuring
performance of campaigns vs. volume and ROI targets
-Openly participating in team, agency and industry initiatives
Digital Media Manager at BPN Istanbul February 2015 - April 2016 (1 year 3 months)
- Determining digital strategies for clients such as Turkcell, Superonline, Aras Kargo, Pizza Pizza, E.C.A, DASK, Uniq İstanbul and etc.
- Setting campaigns with intricate conversion paths
- Analysing the consumer journey through out the conversion and optimizing campaigns accordingly
- Exploring for media first opportunities o Attending new business meetings
Digital Trading Manager at GroupM August 2013 - January 2015 (1 year 6 months)
- Project management of digital media planning tool used by all GroupM agencies
- Negotiating with publishers and preparing annual rate cards for GroupM agencies
- Organizing agencies due to trading agreements o Overseeing internal projects
- Providing a robust flow of information within the structure o Giving digital media plan consultancy to the agencies whereas needed o Inventory buying for internal units

Digital Media Manager at Carat January 2012 - July 2013 (1 year 7 months)
- Attending client meetings regularly
- Executing transmedia and convergence projects
- Preparing projects inline with client strategy
- Organizing other IMC agencies
- Managing a team of three employees and reporting to Head of Digital
- Allocating tasks to the team and setting deadlines for these tasks
- Organizing various digital channels (social media, search, mobile ,online) o Managing and following up client contracts
- Making presentations for new business and pitch o Worked for clients such as Türkiye İş Bankası, The Coca-Cola Company, Anadolu
Sigorta, Anadolu Hayat Emeklilik, Wyeth, Lilly, Honda, Red Bull, Reebok, Media Markt, Saturn, Disney Channel, Feast, Johnson&Johnson,
Sephora and etc.
Senior Digital Planner at Carat July 2011 - January 2012 (7 months)
- Creating and implementing tailored projects for clients o Supervising Digital Planners
- Training interns
- Participating in client presentations
- Managing client and media relations
- Long term online and mobile media buying for clients

Created using Resumonk - Online Resume Builder
Digital Planner at Carat August 2008 - July 2011 (3 years)
- Online media planning
- Mobile media planning
- Preparing post buy analyses and competitor analyses
- Creating/discovering alternative and new media spaces
- Continuing online and mobile campaign optimization
- Campaign based online and mobile media buying

EDUCATION
İzmir Ekonomi Üniversitesi
Bachelor's Degree, Public Relations & Advertising,