Working with the marketing and the commercial teams, developing strategies and making plans to increase the market share and awareness of the IKEA brand in the Turkish Market.
• Designing, implementing and facilitating the annual marketing plan, communication strategies and action plans.
• Determining and monitoring marketing communication team goals.
• Managing the marketing communication budget on an annual basis.
• Managing agency (PR, advertising, social media and media purchasing agencies) relations, defining third party strategy and brand collaborations, being responsible for related operations.
• Developing creative briefs and guides to lead creative and production teams in line with business objectives.
• Planning and managing the communication of the brand in conventional and digital media. Managing overall digital marketing operations (including digital marketing and social media management).
• Supporting marketing and communication strategies to increase Customer Loyalty.
• Supporting the e-commerce team in determining, projecting and executing digital marketing strategies.
• Planning, implementing and overseeing all marketing and advertising campaigns. Designing and coordinating campaigns, PR and other marketing efforts across channels (digital, press etc.).
• Monitoring brand performance; analyzing and interpreting competition data, trends and recommending action plans.