Marketing, Digital Transformation and E-commerce Leader with +20 years of experience in driving growth, profitability & operational excellence with proved sales, marketing and management skills in particular start-ups and developments. A motivated achiever and a goal-oriented and tactful producer who targets sustainable strategic growth and develops a collaborative, team-oriented working environment by fostering communication, trust and respect.
Google AdWords Certified Individual- PhD Candidate
AREAS OF EXPERTISE
E-Commerce
Marketing Management
Performance Based Marketing
CRM
Media Planning
Coaching / Staff Development
Marketing Communication and PR
Brand Management
Social Media
B2B and B2C Marketing Strategy & Sales Channels Management
Events and Organizations
Team Management
WORK EXPERIENCES
Freelance Consultant of Marketing and Digital Transformation
06/2016- Present
CDO (Chief Digital Officer) Turkey – Member 02/2015- Present
Lecturer of Marketing, Digital Transformation, Media Planning,
E- Commerce and Social Media since 2010
Galatasaray Sport Club 08/2014- 05/2016
E-Commerce and Digital Marketing
Responsible for e-business operation of GS Sport Club.
Major Achievements; Re-organize e-commerce division and business processes.
Increase sales volume.
Directly report to GS Store General Manager.
CRM and Campaign Management
Responsible for entire CRM Projects of GSK
Major Achievements;
Re-organize direct marketing and business processes- Multi Channel Integration.
Project Management of new GSK CRM Project. Directly report to GSK Management Board
GittiGidiyor-eBay Turkey 09/2013- 06/2014
Head of Marketing
Directly reports to the Country Manager
Has 8 direct reports and is responsible for entire Marketing, MarCom and PR activities of GittiGidiyor including online and offline media investments, social media management, agency relations, performance based activities, and CRM.
Prepared annual business plans for 2014 and developed business strategies.
Major Achievements;
Re-organize marketing division
Re-branding of GG with new media campaign
Launched new GG Logo
Media and Online PR organizations of GG Cadde
Re-negotiation with media channels and decreased cost by %15
Improved our e-mail marketing company’ service and decreased cost by %35
Increased Affiliate’s volume by %25
New Project management for Segmentation and Onsite personalization
Generali Insurance Group 04/2013- 09/2013
Marketing Director (Direct Channels and E-commerce)
I created new marketing strategies and built a new digital marketing team
Manage all kind of marketing and branding operations of Generali sales channels’ transformation. Generali started to sell insurance packages from direct channels at the end of 2013
I managed company’s e-commerce processes in Turkey with marketing point of view.
Directly Reports to Commercial Vice President.
Turkey Yellow Medya, Istanbul 06/2011 – 11/2012
Marketing and Business Development Director
Directly reports to the General Manager
Has 5 direct reports and is responsible for entire Marketing, MarCom and PR activities and events of Yellow Medya
Has Business Development and Project /Budget Planning responsibility
Major Achievements;
Built a new marketing division
Developed the product line from scratch by establishing the marketing strategy of the brand
Launched new “Yellow Medya” Brand
Defined our target markets according to the new Product line
Increased %70 market recognition of the “Yellow Medya” brand
Yellow Medya sales increased %100 since I started to work for them
Doğan Gazetecilik A.Ş, Istanbul 02/2008 – 06/2011
Marketing Manager (Digital Brands)
Directly reported to the Corporate Communication and Marketing Director
Was responsible for the entire MarCom and PR/ Social Media activities of “.com” brands of Doğan Gazetecilik (www.milliyet.com.tr, www.arabam.com, www.fanatik.com.tr, www.gazetevatan.com, www.posta.com.tr, www.milliyetemlak.com, www.arakibulaki.com, www.hangisinegitsek.com, www.realage.com.tr, www.radikal.com.tr)
Prepared annual business plans and developed business strategies, MarCom campaigns and budgets
Was responsible for Social Media Monitoring and Preparation of Social Media Strategies as well as creating new PR campaigns
Executed and implemented all new projects, new online/viral campaigns and games according to the web site visitors` and target market’s needs
Coordinated internal development teams and advertising agencies and interactive agencies
Was responsible for product, service and channel development for online and mobile services according to the business development strategies
Prepared executive reports and statistics for marketing campaigns performances and web sites
Followed up of the online media for new marketing opportunities and cooperation possibilities and benchmarking
Major Achievements;
milliyet.com.tr became most visited Nr1 news site of Turkey
Created new marketing strategies to increase revenues of Sales Team by %25 in 3 years
Received 2 different “Kristal Elma” awards in 2010
Built a new digital marketing team
Arçelik A.Ş, Istanbul 03/2004 – 02/2008
Web Marketing and E-commerce Specialist
Directly reported to the Sales and Marketing Director
Was the owner of all the brands` web pages; Turkey’s strongest brands such as Arçelik, Beko , Arstil, Bloomberg, Grundig
Prepared web-marketing strategies and managed all the operational, promotional activities
Managed the relations with creative-media agencies
Evaluated CRM and marketing campaigns for online media and business development of web pages
Major Achievements:
Developed 3 significant projects to renovate the infra- structure of www.arcelik.com and www.beko.com using MS Internet Business Solution as well as 6 Sigma methodology
Received “Customer Satisfaction Award 2006” of Arçelik A.Ş
DOL - Doğan İletişim A.Ş, Istanbul 09/2002 – 03/2004
Product Manager
Directly reported to the Business Development Director
Managed an editor group of 3 people
Was responsible for the entire marketing activities of money-earning portals of the www.e-kolay.com and www.galatasaray.org
Was responsible for the preparation and implementation of the budget
Filpark Internet Hizmetleri ve Pazarlama A.Ş, Istanbul 09/2000 – 04/2002
Baskuda.com Project Manager
Directly reported to the General Manager
Was responsible for the entire operational and promotional activities of Filpark`s e-commerce site www.baskuda.com (www.bidolu.com) which included more than 42 different affiliates, and thousands of products
Was responsible for identification of the needs of the customers, developing CRM tools, controlling data entries of the products, cooperating with company's web team to design affiliates` web sites and serving as a consultant for our affiliates about e-commerce marketing strategies.
Yapı Kredi Bank Co., Istanbul- Corporate Marketing Department
09/1997 – 09/2000
(Management Trainee) Portfolio Manager in Corporate Banking
EDUCATION
Yeditepe University, Istanbul 02/2015 – Present
PhD Marketing Management
Yeditepe University, Istanbul 03/2002 – 02/2004
MBA / M.S., Management, E- business, High Honor Student with scholarship (3,85/4)
University of California, Berkeley - Professional Marketing Program
09/1999 – 05/2000
Istanbul University B.S., Economics in (English) 09/1992 – 09/1997
Galatasaray High School, Mathematics, Istanbul 09/1984 – 06/1992
